July 2016 I gave a conference at the OutDoor show in Friedrichshafen.
With company Tronog, also member of IDEAS, we talked about ‘visualize your product’ for the Outdoor industry.
I had a collaboration with Adidas Eyewear and Pentax-Ricoh Belgium for the creation of the visual content.
Since a long time I had ideas spinning in my head to make an attractive video about rock climbing. Capturing the true sensation of climbing steep wall’s in nature. It’s always a challenge to capture rockclimbing but this time I had the chance to rely on a motivated team to make this video: Fernando Pauwels and Johan Vandebuerie of Motion in Sync, Sébastien Berthe, Wouter De Meyer.
Here are some images that I made for the lecture and some Spec Ad’s I created for the Adidas Tycane pro outdoor.
Isn’t it too cold to ice climb in northern Norway?
It’s surprising that people can live so far up north. A local told me it has something to do with the unique mild climate in northern Norway, and unique it is.
The Fjords rising out of the water covered with white snow in combination with the arctic light makes the surroundings mind blowing. You almost enter a world of surreal light, atmosphere and nature.
I was even lucky to admire the aurora Borealis who put up an astonishing show right in front of me for about 15 minutes. This is one of the facts why this place is so attractive for photography.
Steven De Decker, a fellow photographer made it possible for me to travel to the Arctic and I made a series of images for several manufacturers.
This was the place to be for their products in action!
This summer I met Richard Hyde from Rock Technologies at the Outdoor Fair in Friedrichshafen. Recently he asked me to make some product shots for him. A few days later a box with chalk, bottles, tape and balls was delivered at my doorstep. I felt like a little boy getting a box filled with candy’s… I was pretty excited to shoot them in my home studio.