Sport Eyewear Photoshoot

adidas tycane pro outdoor

July 2016 I gave a conference at the OutDoor show in Friedrichshafen.
With company Tronog, also member of IDEAS, we talked about ‘visualize your product’ for the Outdoor industry.
I had a collaboration with Adidas Eyewear and Pentax-Ricoh Belgium for the creation of the visual content.
Since a long time I had ideas spinning in my head to make an attractive video about rock climbing. Capturing the true sensation of climbing steep wall’s in nature. It’s always a challenge to capture rockclimbing but this time I had the chance to rely on a motivated team to make this video: Fernando Pauwels and Johan Vandebuerie of Motion in Sync, Sébastien Berthe, Wouter De Meyer.
Here are some images that I made for the lecture and some Spec Ad’s I created for the Adidas Tycane pro outdoor.

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